Economic and political media analysis, background analyses and studies

At the beginning of the XXIst century, companies, institutions and private individuals are increasingly faced with the challenges, problems and risk factors posed by the mass of unverified and unprocessed data and sea of information available on the Internet, in the media and press. Even though company executives and lawyers (our potential clients) generally see the necessity of media watching in order to survey, selectively compile, synthesise and analyse the information relevant for their activity as a basic need, the lack of time and resources often forms an obstacle. Public access to information does not, in and of itself, make such information interpretable and relevant, in other words useful. Only an expert is capable of comparatively evaluating matters and establishing correlations. Maintaining a permanent dedicated team for such tasks, however, would represent a substantial extra burden for companies from a financial and human resource perspective. Existing media analysis companies, however, are often unable to provide the unbiased approach, professionalism and discretion required to gain the trust of clients due to their obvious political affiliation or dependence on other, for example economic interest groups. As the majority of companies, entrepreneurs and law firms lack sufficient time and human resources to browse and study websites, web storage spaces, social websites and print databases, vital information may be lost in the “data jungle”.

This is why we think that the analysis of accessible media content should be included among our unbiased, objective private investigation services on its own, and not only as a preliminary step to confidential environmental studies on private individuals or the verification of companies and company groups. We therefore provide:

1. Representative disclosure of the media presence, media use habits and published online content of former, current or future business partners, competitors, rivals, subcontractors or general contractors, employees in confidential roles or other target individuals, preparing comparative studies, presenting the public and private life, professional and economic relationship networks, public past and records of individuals. Diagnosing possible weak points, blank areas, risk factors, contradictions and conflicts of interest.

2. Drawing up a political personality profile of the individual under review, outlining their world view profile based on the analysis of their statements and public writings and comments. Clarification of whether public affiliation or bias may carry business or security risk for our client.

3. Forecasting how policy and legal changes will affect the areas relevant to the client (in the role of entrepreneur, worker or investor) with the help of press reviews, the compilation of media background data and legislative process analyses.